Conservatively Speaking

State Senator Mary Lazich (R-New Berlin) represents parts of four counties: Milwaukee, Waukesha, Racine, and Walworth. Her Senate District 28 includes New Berlin, Franklin, Greendale, Hales Corners, Muskego, Waterford, Big Bend, the town of Vernon and parts of Greenfield, East Troy, and Mukwonago. Senator Lazich has been in the Legislature for more than a decade. She considers herself a tireless crusader for lower taxes, reduced spending and smaller government.

DATCP: be aware of new gift card rules this year

This week, Wisconsin’s Department of Agriculture, Trade, and Consumer Protection (DATCP) will release tips for consumers on protecting their identities and their pocketbooks this holiday season.

Today: New Gift Card Rules In Effect This Holiday Season

Nearly 80% of us plan to give at least one gift card during the Christmas season this year, according to the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP). There are some new rules in effect this year to help protect consumers:

New this shopping season, most prepaid gift cards now come with more safeguards for consumers, courtesy of the federal Credit CARD Act. The Wisconsin Department of Agriculture, Trade and Consumer Protection wants consumers to be aware of, and understand, these new gift card protections.

“The new rules took effect in August of this year,” said Janet Jenkins, Administrator of the Division of Trade and Consumer Protection. “So, there is still plenty of consumer education to be done, especially this time of year when gift cards are such hot items.”

Some of the new rules deal with expiration dates and user fees; others with bank-issued gift cards, which are treated differently under the law but are still subject to some of the same requirements.  DATCP also wants consumers to be extra careful when buying gift cards from a third party. 

More detailed information is available here.  You can contact DATCP at their website, via e-mail at; or call toll-free at 1-800-422-7128.

Tomorrow: Preplanning For Possible Holiday Gift Returns

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