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Flanner's moving to Colder's West Allis site

Shop Talk

The Journal Sentinel business department follows developments in the local retail industry

Jan. 25, 2011

By Doris Hajewski of the Journal Sentinel

Jan. 25, 2011 0

Flanner's Home Entertainment will move by the end of the month to a new store carved out of the Colder's building on S. 108th St. in West Allis.

Colder's, a longtime Milwaukee area furniture and appliance retailer, bought the bankrupt Flanner's business last summer. Since then, Colder's has operated the high-end electronics operation in its existing store at 16220 W. Blue Mound Road in Brookfield.

Lance Zabrowski, general manager at Flanner's, said the owners decided to move from the rented space in Brookfield as a way to trim expenses. The new 9,000-square-foot store, at 333A S. 108th St., is within the Colder's retail building, but it has its own entrance and is not accessible to customers from inside the Colder's store.

Zabrowski said Colder's is considering expanding the Flanner's business to as many as three more locations, either freestanding or in Colder's stores.

The Flanner's store is staffed by former Flanner's employees who were rehired after Colder's bought the business.

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