Large parade set for Fourth

Big parade planned for Fourth of July celebration in Greenfield

June 23, 2014

Greenfield — More than 70 units will march down Layton Avenue in the Greenfield Fourth of July parade including the University of Wisconsin-Madison Marching Band and BMX riders doing stunts along the parade route.

"We always top the previous number of parade entries," said Jeannette Lucero, who heads the celebrations committee that plans the event in conjunction with the Partners of Greenfield Parks and Recreation. "Each year it gets better because we listen a lot to our community and try to make it fresh for everyone."

The UW Marching Band has been in the parade before, but this is a special year since the UW basketball team made the final four in the NCAA championships, Lucero said.

"That was pretty exciting," she said.

Similarly, the BMX riders have also been in the parade, but this year the riders will do stunts at three spots along the route.

"They're pretty cool," she said, and they will put on a show of BMX acrobatics at the post-parade festivities.

The theme of the celebration this year is "Celebration of Our Hometown Heroes" and the grand marshals are representatives of each military branch of service.

The parade will step off at 12:15 p.m. July 4 from 68th Street and Layton Avenue and head east on Layton to Konkel Park, 5151 W. Layton Ave.

The kids ages 4 to 12 who took part in the bicycle decorating contest will be in the parade, too. They will have gathered at the Tam's Restaurant parking lot, 68th and Layton, for an 11:30 a.m. judging. Entry forms are available online and can be brought to the judging.

Medals will be awarded for the top three in each of the two age categories. Then the kids will get to ride in the mile-long parade with an adult.

The festivities will continue at Konkel Park where there will be food, events and music with fireworks to top off the celebration.

New this year will be the crowning of Little Miss Greenfield and Junior Miss Greenfield. The Little Miss pageant for ages 7 to 9 will be at 3 p.m. and the Junior Miss for ages 9 to 12 will be at 4:30 p.m.

The audience will get to watch the girls interviewed onstage.

"The pageant is primarily based on poise and personality," Lucero said. The winners will receive a $100 savings bond and the runners up a $50 bond. All the girls will receive a small prize for participating.

There was quite a bit of interest last year to hold the pageants, so the planning committee decided to give the idea a chance, Lucero said.

The tasty aroma of chicken wings will waft over the festivities this year as Spitfire's on State holds the first Best Wings Contest. Restaurants will compete in this invitation-only challenge to see who can cook up the tastiest wings. Although festival-goers will only get to enjoy the aroma of the wings, they will be able to buy their own wings at the festival.

Spitfire's also is among the several new food sellers at the festival. Others making their debut are Rich's House of Cakes with offerings to include gourmet cupcakes and brownies and Hersey cookie sandwiches; Dr. Dawg with hot dogs and Polish sausage sandwiches; Little Europa, Hungarian and Polish sausages, funnel cakes and hot dogs; Old Country Almonds specialty nuts and snacks; Rocky Rococo Pizza & Pasta; and Wisconsin Fried Cheese Curds with cheeses, meats and treats.

Providing the musical entertainment this year will be the homegrown Liquid Crush headlining with its musical fare of cover music spanning almost four decades.

Band members are all from Greenfield, Lucero said, "It's exciting to have Greenfield people in their own celebration."

Liquid Crush will perform from 7 p.m. until the fireworks and then afterward until the 11 p.m. closing.

Fireworks will be at dusk.

A way to keep up on the latest additions to the celebration is by going to

This year, any proceeds from the celebration will be donated to the Wisconsin Honor Flights that provide a chance for veterans to visit the nation's war memorials in Washington D.C. for free.

"The committee wanted to provide a little more meaning and this being the Fourth of July we felt this is very appropriate," Lucero said.


11 a.m. to 11 p.m. Festival grounds open at Konkel Park, 5151 W. Layton Ave.

11:30 a.m. — Bicycle decorating contest judging for ages 4 to 12, 68th Street and Layton Avenue

12:15 p.m. — Fourth of July parade starts at 68th and Layton, going east on Layton to Konkel Park

At Konkel Park after the parade:

Flag ceremony

Mayor's opening remarks

University of Wisconsin-Madison Marching Band Fifth Quarter performance

Denai's Dancers (in tent)

Inflatables, bounce houses

2 p.m. — Division BMX stunt team show

3 p.m. — Little Miss Greenfield Pageant

4 p.m. — Pie-eating contest sponsored by Bakers Square

4 p.m. — Best Wings Contest sponsored by Spitfire's on State

4:30 p.m. — Junior Miss Greenfield Pageant

5:30 p.m. — DJ by Request with Carl Hampel

7 to 11 p.m. — Liquid Crush Band

Dusk — Fireworks

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